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What Is A MLM Network Marketing System?
By: Carina Franco
Post Date: 2009-02-18
If you have been researching to get involved in an MLM or any network marketing opportunity you might have noticed information about proven marketing systems.
Originally, a few years ago, MLM and network marketing companies were targeting the so called warm market which were friends and family. There is a plan behind that strategy; people listen to people that they know and trust, so of course reaching your warm market follows this logic although there are 2 major problems with this approach:
1.- Friends and family are not necessarily interested in running a mlm or network marketing business and buying your products.
2.- It is uncomfortable approaching people who had not invited you to contact them, in an effort to build your business opportunity. You get a lot of rejection and no results.
Attraction Marketing even though it is not new, has been over looked for this industry until the last little while. It is one of the most powerful and effective methods with which to accelerate the growth of your business.
Attraction Marketing is a style of marketing, which attracts prospects to you, instead of you chasing down and pursuing prospects. Chasing after people by cold calling leads, talking to people you know, or who are within standing distance of you, in the hope that one of them will join you in your home based business and buy from you.
What is a mlm network marketing system and how does it fit in your business?
A true marketing system will give you quality leads of people that are proactively asking for more information, for your help.
A mlm network marketing system consist of 2 main parts:
1. Lead Capture page
2. Sales funnel (autoresponses)
1. Lead Capture Page:
It is the entrance point to your marketing funnel. It is the piece of internet real estate you promote.
These are the objectives of the lead capture page:
a) Create massive curiosity
b) Explain in a few words the benefits of the information the prospects are about to get and how this will improve their life or business
c) Drive your prospects to proactively ask for more information
d) This will result in high quality leads. There are not more qualified leads than the ones that ask you for more, they already have understood the benefits of what you have to offer, they are curious, they believe that you have something valuable that can help them and they are asking you for more.
e) There are a couple of high converting elements you can incorporate to your lead capture page:
First: Have your own personal branded lead capture page (people are looking for leaders not for mlm or network marketing opportunities so they are expecting to find a real person that can guide them in their journey)
Second: Add video (people would rather watch a video than a static picture or just text. This gives a sense of personalization, they feel as if they were talking to you one on one)
2. The sales Funnel
It is a series of Autoresponses that allows you to follow up and market simultaneously to thousands of people.
Once somebody goes to your lead capture page and request for more information, since you have their name and e-mail address you can keep in contact with your prospects giving them valuable information without necessarily selling (a reason to follow you and trust you) in order to now and then recommend more valuable tools or offers that will bring you money (affiliations you might have or your primary business)
Sales Funnel Objectives:
a) Create your own list
b) Follow up with your prospects
c) Build relationships and trust (positioning yourself as a leader)
d) Offer value, training resources to make affiliations commissions
e) Sign up new team members
Bottom line, if you are marketing online it is crucial to have a mlm network marketing system to attract real hot quality leads to your business.
Article Source: http://www.easyarticlesubmit.com
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